Volume 11 Issue 1 : January-June 2016

1. Celebrity Endorsement and Quality Perception: Literature Review
Sharad Maheshwari
PAGE NO: 1-5

2. A Complete Market Research on the Cold Drink Industry in India
Author–Varoon Malik
PAGE NO: 6-12

3. Development versus Nature: Reading RK Narayan’sThe Axe as an Ecocritical Discourse
Rajesh Kumar Mishra
PAGE NO: 12-18

4. A STUDY ON MACRO CYCLICAL SYNTHESIS AND CLASSIFICATION OF ALICYCLIC LIGANDS AND BIOLOGICAL ACTIVITIES
Sangappa Bannannavar
PAGE NO: 19-25

5. Comparative study of selected physical fitness components among b.p.ed. And b. Ed. Students
DR. PRAVINDRA KUMAR
PAGE NO: 26-28

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